As one of the fastest growing local online advertising companies in North America, Local.com is well-positioned as a leader in the burgeoning local search market, which is expected to outpace top-line search growth through 2013 (The Kelsey Group).
America has a consumer economy. Research shows that consumers typically spend about 80 percent of their income within 20 miles of their homes. These consumers are the crown jewel of search because they typically convert into buyers at a higher rate than any other type of online search traffic. As a result, advertisers often pay a premium to place their ads in front of these highly valuable consumers in order to reach them.
The three greatest value creators in the search industry are traffic, technology and advertisers. Local.com has considerable traffic and advanced local search technologies, both of which serve to build a defensible position in search. Advertisers to Local.com are supplied by many partners.
The company's growth strategy is to reach more consumers via useful products on owned and third-party sites, and monetize those consumers with a range of high-value ad products. These innovative growth strategies have allowed Local.com to thrive while partnering with many of the other key industry leaders.
As a result, the company continues to build market share by growing the volume of visitors to Local.com via search engine marketing, search engine optimization, private-label/syndication and repeat usage. The company remains committed to developing and enhancing its many local search technologies. In fact, today, Local.com has been issued five key patents and has an additional 10 pending in local and mobile; 21 key processes are covered by the patents, and the company currently has more than 60 licensees for its local search technologies.
Local.com will also continue to partner with advertisers in the future, and remains focused on delivering the best consumer products, broadening their range of advertising products and services, and expanding their reach within the local search segment.